Kogan Page Ltd How to Write A Marketing Plan by John Westwood Paperback English June 2019

This book provides a practical, organized guide that helps you create a successful marketing plan in a step-by-step manner, starting from marketing audit to writing, presenting, and executing the plan clearly and professionally.

Features of the Book How To Write A Marketing Plan

• A comprehensive guidebook to learn how to build an effective marketing plan from start to finish.
• It outlines the stages of marketing audit, goal setting, budgeting, then writing, presenting, and implementing the plan.
• Suitable for business students, entrepreneurs, project owners, and marketing managers looking for a practical approach.
• A paperback cover with a clear purple design that makes it easy to distinguish among your management books.
• The book helps you organize the strategy and turn it into actionable steps to achieve marketing goals.

Specifications of the Book How To Write A Marketing Plan

• Type: Paperback book
• Number of pages: 192 pages
• Language: English
• Author: John Westwood
• Publisher: Kogan Page Ltd
• Publication Date: June 3, 2019
• Category: Business Management
• ISBN-13: 9780749484835
• ISBN-10: 0749484837